IT can be broken down into four key types that work together to improve your website’s visibility. Here’s a quick but comprehensive guide:

1. On-Page SEO (Content Optimization)

• Keyword placement in titles, headers & content
• Quality content that answers searcher intent
• Meta descriptions and URL structure
• Internal linking between related pages
• Image optimization with alt text

2. Off-Page SEO (Building Authority)

• Backlinks from high-quality websites
• Social media shares and engagement
• Brand mentions (even without links)
• Guest posts on industry websites
• Forum participation (Quora, Reddit)

3. Technical SEO (Website Health)

• Site speed and performance
• Mobile-friendliness
• Secure HTTPS connection
• Proper URL structure
• XML sitemaps and robots.txt

4. Local SEO (Neighborhood Visibility)

• Optimized Google Business Profile
• Local citations (name/address/phone consistency)
• Customer reviews and ratings
• Location-specific keywords
• Local directory listings

Why All 4 Matter Equally

• On-page = Your content foundation
• Off-page = Your credibility signals
• Technical = Your site’s accessibility
• Local = Your geographic reach

Remember: success comes from balancing all four types consistently over time.